The Hub Connections business plan began with Toni Cantu’s involvement with Coachella Valley Business Women’s Center. The original plan went from gathering addiction resources and services for profit, and then one day evolved the decision of making the plan a non-profit organization. “I have been helped all my life and now it is my turn to serve and give hope. I do not want others to worry about financial issues which stop people from getting sober/clean. Receiving my AA at College of the Desert gave me an open door to attain more knowledge to share with others and make a difference,” shared Toni Cantu.

Toni Cantu has been in counseling most of her life for her personal story and has counseled others with the passion she has and the unique ability she uses to sponsor someone or lead a meeting. Additionally, Toni Cantu brings with her 37+ years of experience in customer service and hospitality. During her tenure at the Marriott, she was known for her unique abilities that enabled her to soothe difficult situations with associates and customers. By planning, organizing, scheduling, and operating many departments she always kept an excellent customer service record.

Toni works well with diverse groups of individuals as opportunities arise, and answer or provide options to choose from, while resolving the situation with a wise choice or suggestion(s). Toni has been very active in the recovery phases of life for the last 10 years. She understands what people go through and has a passion to motivate, encourage and direct decision making on their journey to heal.

Toni received her AA in Drug and Alcohol Counseling in the Fall of 2021 and has participated in various recovery community groups. She has been in the desert for over 30 years and is well connected in the valley to provide and obtain additional resources.